DCI Achieves Excellence at the IDFA Conference

DCI Cheese Company achieves excellence (twice) at the 2008 IDFA SmartMarketing conference

RICHFIELD, Wis., March 2008 – DCI Cheese Company is proud to announce the acceptance of two “Achieving Excellence” Gold awards at the 2008 International Dairy Food Association (IDFA) SmartMarketing Conference in New Orleans on March 12-13. Awards were received in the following categories: Best Overall Website: DCI Cheese Company website and Best Overall Package Redesign: Nikos Feta.

DCI Cheese’s new website provides an abundance of information regarding DCI brands, company history, a cheese glossary, entertaining and recipe ideas, and industry news. The site also includes enhanced graphics and improved navigation.

DCI Cheese Company also unveiled a new, more contemporary look and packaging label for the Nikos® brand. The new labels utilize a Grecian font, the tagline ‘Robust Mediterranean,’ and stylized pictures of a Greek pillar and a rolling Mediterranean ocean wave to reflect the rich heritage of this cheese category. The new packaging also features a signature color of either blue, red, purple or green to designate each individual flavor.

“DCI Marketing is honored to receive the Gold Achieving Excellence awards,” says Linda Hook, VP Marketing. “We continue to strive to be a world class Marketing department, and receiving these awards are a testament to DCI’s continued success in the industry.”

About the 2008 IDFA SmartMarketing Conference

IDFA awards honor the best and brightest in dairy advertising, public relations, packaging and other innovative contributions to the industry.

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, DCI Cheese Company offers an impressive portfolio of top cheese brands, such as Bella Collina®, County Line®, King’s Choice®, Maitre D'®, Nikos®, Organic Creamery® and Salemville®, among others. For more information on the Wisconsin-based DCI Cheese Company and their portfolio of specialty cheese brands, visit DCI Cheese Company’s website at www.dcicheeseco.com.