Fresh Look for County Line®

DCI Cheese Company introduces a fresh look for County Line®

RICHFIELD, Wis., June 2008 – Farm fresh quality and the pride and tradition of the American Dairy farm is sure to come to mind with the new look for County Line brand deli cheeses.

The updated brand personality is enhanced by the consistent use of a picturesque dairy farm scene illustration. In addition, the bold, weathered barn board background offers an effective backdrop for the bright and lively new banner color pallet that helps to quickly communicate the variety of cheese flavors and forms. A refreshed County Line logo adds an antique weathervane as a final touch.

“We kept some of the traditional elements of the County Line logo but brought in a weathervane icon to give it more character,” said Linda Hook, VP of Marketing for the company. “The tranquil farm scene symbolizes the pride of the Midwest, along with the exceptional quality of cheese that is crafted in America’s heartland.”

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, DCI Cheese Company offers an impressive portfolio of top cheese brands, such as County Line®, King’s Choice®, Maitre D'®, Nikos®, Organic Creamery® and Salemville®, among others. For more information on the Wisconsin-based DCI Cheese Company and their portfolio of specialty cheese brands, visit DCI Cheese Company’s website at www.dcicheeseco.com.