il Giardino® Italian cheeses introduces "Easy Italian Cooking at Home"

New promotion supplies consumers with broad assortment of free Italian recipes

DCI Cheese Company (DCI) is pleased to introduce a new promotion for its il Giardino line of Italian imported and Italian-style domestic specialty cheeses: “Easy Italian Cooking at Home”. Take One machines stocked with free il Giardino recipe brochures will be positioned in participating retailers during the promotion. Consumers with smart phones can connect directly to www.dcicheeseco.com/ilgiardino for coupons, additional recipes and beverage pairings via the brochure’s smart phone tag from October 1 – November 30, 2010.

DCI’s il Giardino brand offers a full line of Italian and Italian-styled specialty cheeses available in bulk and retail sizes, including the following: Asiago; Fontina; Gorgonzola Dolce, a creamy style Italian blue cheese; Grana Padano; Mountain Gorgonzola, a crumbly Italian blue cheese; Mozzarella; Parmesan; Parmigiano Reggiano; Pecorino Romano; Provolone; Ricotta Salata, a sheep’s milk cheese; and Romano.

“The ‘Easy Italian Cooking at Home’ promotion was created to provide home chefs with high-quality recipes that highlight Italy’s finest flavors,” says Dominique Delugeau, Senior Vice President of Sales at DCI. “If you love to cook, you’ll love the gourmet flavor that il Giardino will add to your Italian dishes.”

Promotional displays featuring smart phone tags directing consumers to the il Giardino “Easy Italian Cooking at Home” website (www.dcicheeseco.com/ilgiardino) will be located in participating retailers nationwide. The website will feature coupons, recipes and beverage pairings and will be accessible throughout the October/November promotion.

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit www.dcicheeseco.com.