Joan of Arc introduces "Give Yourself the Royal Treatment" February/March promotion

Grand Prize winner to receive home cleaning service for one year

DCI Cheese Company is pleased to unveil “Give Yourself the Royal Treatment”, a promotion featuring Joan of Arc, the company’s imported French cheese brand. One Grand Prize winner will receive free maid service for one year, a $2,000 value.

Throughout the February/March promotion, contest entry forms and a Joan of Arc recipe will be available in the specialty cheese section of participating retailers and online at www.dcicheeseco.com/JoanofArc. Additionally, consumers with smart phones can connect directly to the promotion’s website for recipes, wine pairings and a coupon via the promotional materials’ smart phone tag.

Joan of Arc is the oldest trademarked brand of French Brie available in the United States and features a savory, buttery, rich and earthy taste that works well in hors d'oeuvres, appetizers and as a dessert. Joan of Arc also offers other fine French favorites such as Camembert, Coulommiers, Goat Brie, soft Chèvre and Roquefort.

“This promotion was created to make high quality cheeses like Joan of Arc much more approachable to the average consumer,” says Katie Jury, Marketing Manager at DCI Cheese Company. “Brie is such a great cheese, but Americans tend to view it as a food meant for special occasions. ‘Give Yourself the Royal Treatment’ encourages consumers to throw that idea out the window. We’re hoping they treat themselves like royalty by consuming Joan of Arc’s authentic French cheeses with greater frequency.”

Details about the Joan of Arc “Give Yourself the Royal Treatment” promotion, including full contest rules, will be available on the contest website (www.dcicheeseco.com/JoanofArc) throughout the February 1 - March 31 promotion.

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit www.dcicheeseco.com.