King’s Choice® specialty cheeses unveils “King or Queen for a Day” September/October promotion
DCI Cheese Company (“DCI”) is pleased to announce “King or Queen for a Day,” an enter-to-win contest sponsored by King’s Choice, the company’s line of imported Danish and Dutch cheeses. One lucky Grand Prize winner will receive a $500 SpaFinder.com gift card that can be used at the spa of their choice.
In-store shelf talkers with tear pads featuring a coupon for King’s Choice® specialty cheeses can be found in participating retailers throughout the September 1–October 31 contest. Additionally, consumers with smart phones can connect directly to www.KingsChoiceCheese.com via the promotional display’s QR code to access the online entry form and product coupon or to view recipes and wine pairings.
King’s Choice® offers a wide yet complementary variety of superior quality imported Danish and Dutch specialty cheeses that are steeped in the tradition of Europe’s 19th century cheesemakers. King’s Choice® cheeses are perfect for creating a memorable cheese plate and work well in a wide variety of culinary applications. The King’s Choice® line is available nationwide in bulk and retail sizes in the following varieties: Danish Blue, Edam, Fontina, Gouda, Smoked Gouda, Havarti, Havarti with Caraway, Havarti with Dill, Havarti with Herb, Havarti with Jalapeño, Light Havarti, Leyden and Maasdam.
“King’s Choice offers consumers a wonderfully decadent selection of cheeses,” says Katie Jury, DCI’s Marketing Manager. “With this promotion we further extend this decadence to one lucky consumer, treating them to a day at the spa of their choice where they can relax and unwind like royalty.”
Details about the King’s Choice “King or Queen for a Day” promotion, including full contest rules, will be available on the contest website (www.KingsChoiceCheese.com) throughout the promotion. The winner will be announced on the company’s Facebook page (www.facebook.com/DCICheese) in late November.
About DCI Cheese Company
Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit www.dcicheeseco.com.