King's Choice® specialty cheeses unveils October/November enter-to-win contest: "Always a Winner"

Grand Prize winner will receive a $2,000 Vegas.com gift card in Las Vegas-themed promotion

RICHFIELD, Wis., September 26, 2011 – DCI Cheese Company (“DCI”) is pleased to announce “Always a Winner”, an enter-to-win contest sponsored by King’s Choice®, the company’s line of imported Danish, Dutch and German cheeses. One Grand Prize winner will receive a $2,000 Vegas.com gift card that can be used to pay for lodging, dining, tickets to shows and more in Las Vegas, Nevada.

In-store shelf talkers featuring contest information and a coupon can be found in participating retailers throughout the October 1 - November 30 contest. Additionally, consumers with smart phones can connect directly to the promotion’s website (www.KingsChoiceCheese.com) for recipes and wine pairings via the promotional display’s QR code. This website will also feature an online entry form and rules detailing the specifics of the contest, as well as a slot machine-styled game that further emphasizes the promotion’s Las Vegas theme.

King’s Choice® offers a wide yet complementary variety of superior quality imported Danish, Dutch and German specialty cheeses that are steeped in the tradition of Europe’s 19th century cheesemakers. King’s Choice® cheeses are perfect for creating a memorable cheese plate and work well in a wide variety of culinary applications. The King’s Choice® line is available nationwide in bulk and retail sizes in the following varieties: Danish Blue, Edam, Fontina, Gouda, Smoked Gouda, Havarti, Havarti with Caraway, Havarti with Dill, Havarti with Herb, Havarti with Jalapeño, Light Havarti, Leyden and Maasdam.

Details about the King’s Choice® “Always a Winner” promotion, including full contest rules will be available on the contest website (www.KingsChoiceCheese.com) throughout the promotion.

About DCI Cheese Company

Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit www.dcicheeseco.com.