Nikos® Feta announces "More Taste, Less Waist"
March/April enter-to-win contest promotes feta as a healthy menu option
DCI Cheese Company (“DCI”) is pleased to unveil “More Taste, Less Waist”, an enter-to-win contest sponsored by Nikos, the company’s line of traditional and flavored feta. One Grand Prize winner will receive a Mediterranean cruise for two valued at $3,000.
In-store shelf talkers featuring contest information and a coupon can be found in participating retailers throughout the March 1 - April 30 contest. Additionally, consumers with smart phones can connect directly to the promotion’s website (www.NikosFeta.com) for recipes and wine pairings via the promotional display’s QR code. This website will also feature an online entry form and rules detailing the specifics of the contest.
One of the most popular brands of domestic feta cheese, Nikos is known for its soft, crumbly texture and strong, salty flavor. It crumbles perfectly onto salads and, because it melts so beautifully, also works well in cooked dishes. Nikos traditional and flavored feta cheeses are available in retailers nationwide in crumbled cups and random and exact weight bars. Nikos traditional feta is also available in bulk sizes for foodservice customers.
“Feta is lower in fat and calories than many other cheeses, but its rich, full flavor doesn’t taste ‘low fat’,” says Katie Jury, Marketing Manager at DCI. “With ‘More Taste, Less Waist’, we’re encouraging consumers to use Nikos Feta as a flavorful addition to their weight loss plan.”
Details about the Nikos “More Taste, Less Waist” promotion, including full contest rules, will be available on the contest website (www.NikosFeta.com) throughout the promotion.
About DCI Cheese Company
An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit www.dcicheeseco.com.