Nikos® Feta unveils "Be a Greek God or Goddess" promo

Free $500 gym memberships to be awarded through enter-to-win giveaway

RICHFIELD, Wis., April 16, 2010 – DCI Cheese Company is pleased to introduce “Be a Greek God or Goddess”, a promotion offering consumers the chance to win one of three free gym memberships. The giveaway is sponsored by DCI’s Nikos Feta brand, a domestic feta renowned for its tangy, salty flavor and sharpness. Traditional mail-in entry forms will be available at promotional displays in the specialty cheese section of participating retailers across the country from May 1 – June 30, 2010. Contest rules and an online entry form will also be available at www.dcicheeseco.com.

Nikos is a cow’s milk Feta hand-crafted by Wisconsin Master Cheesemakers. Since 2006, Nikos products have received nine awards from the American Cheese Society and World Championship Cheese Contests, including one “Best of Class”. It is milder and less salty than imported Greek Fetas, but maintains the traditional qualities that consumers seek: a pleasantly tangy flavor and a distinct, crumbly texture. Nikos Feta comes in four varieties, including flavored options, all in convenient, re-closeable packaging. It mixes nicely with olives, cucumbers and mixed greens for a flavorful Greek salad and can be added to pitas, chicken wraps or pasta salads. For additional serving suggestions and recipes, visit www.dcicheeseco.com.

“As we head into the summer months, trends have shown that consumers renew their focus to trim and tone their bodies through diet and exercise,” states Dominique Delugeau, Senior Vice President of Sales at DCI. “Nikos offers a variety of healthy eating options – both as a snack and as part of a well-rounded meal. Through this Greek-themed promotion, Nikos takes it one step further, giving three lucky customers the chance to transform themselves into Hercules with free gym memberships.”

The “Be a Greek God or Goddess” contest is available to all legal residents of the United States and District of Columbia age 18 and older. Promotional displays will be located in the specialty cheese sections of participating retailers next to the Nikos products. Submissions will be accepted online through June 30, 2010, and by mail through July 7, 2010. Three grand prizes – free gym memberships – will be awarded as $500 Visa gift cards.

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit www.dcicheeseco.com.