Organic Creamery unveils "Celebrate Earth Day!" promo

Free eco-friendly canvas bags available to consumers with qualifying purchase

RICHFIELD, Wis., March 11, 2010 – In celebration of the fortieth anniversary of Earth Day, DCI Cheese Company (DCI) is unveiling a themed give-away of eco-friendly canvas bags promoting Organic Creamery® cheeses. The free canvas bags will be available to consumers who submit a completed redemption form and proof of purchase of three Organic Creamery products. Redemption forms will be available at promotional displays in the specialty cheese section of participating retailers across the country from April 1 through May 31, 2010. Additionally, Instant Redeemable Coupons (IRCs) will be offered throughout the promotion on select Organic Creamery packages including string cheese, eight ounce bars and cups.

Earth Day is celebrated yearly on April 22nd and marks the anniversary of the birth of the modern environmental movement. “We wanted to make a unique contribution to the green movement by providing our Organic Creamery customers with a high-quality, eco-friendly token of our appreciation,” states Dominique Delugeau, Senior Vice President of Sales for DCI. “We are very focused on greening our operations and wanted to give our customers a sustainable solution for taking our products from store to home.”

In addition to the company’s industry-leading approach to sustainability and food safety, DCI has also been a pioneer in the organic cheesemaking trend. Recognizing the demand for organic milk nationwide, DCI was quick to source its own 100% certified organic milk supply to ensure volume to meet customer demand for high-quality organic cheese. Organic Creamery is now the most extensive line of certified organic cheese varieties in the United States and proudly displays the USDA organic seal. All of the line’s products are hand-crafted by award-winning Wisconsin cheesemakers.

To receive a free eco-friendly canvas bag as part of the “Celebrate Earth Day!” promotion, customers simply need to submit proof of purchase for any three Organic Creamery cheeses as well as a completed redemption form. Submissions will be accepted through June 4, 2010.

For more information about the production process of Organic Creamery cheeses, visit DCI’s YouTube channel at www.youtube.com/user/DCICheeseCompany or become a fan of the brand on Facebook at www.facebook.com/OrganicCreamery.

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit www.dcicheeseco.com.